Forever Beta

Facebook & Twitter API development

Digital production services, providing technical and API development for Forever Beta’s #BackTheBrits campaign.

Client: Forever Beta
Campaign: Davis Cup #BackTheBrits

Fans tweeting and posting using the hashtags #BackTheBrits & #DavisCupFinal had the opportunity to have their names included on the GB Davis Cup team tracksuits.

In one week the campaign generated 57.9 million impressions and 1.6 million engaged users on Facebook and Twitter.

Using the Twitter Streaming API as well as Facebook Graph Data API, Firefly built a bespoke application for Forever Beta’s campaign, collating the #hashtag data in real-time to provide details for the bespoke tracksuits.